changing paradigm of insurance advertising
probably you have been seeing quite a few ads on TV for insurance. basically when you talk about the ads they initially focussed on reach of Customers to the insurance agents like bajaj allianze did.
But now when i recently noticed two ads of IIFCO tokiyo and Birla sun life insurance, i felt they have change their target reach way to fear and worry. like for example IIFCO signed Paresh rawal as its brand ambassador. in their TV commercial they portray a common man named albert pinto could not sleep because he had fear harm to his stuff like car. then he went to the insurance company and insured his car and become carefree, through an auto car insurance company. now he is looking younger and in picnic clothes with his family with his newly insured car.
another example is of a different product which is life insurance. and that TV commercial shows a man who is in a lot of worry and and after he buys the product he becomes tension free.
but if we look at these two ads they at some point leave negative remarks on the advertisement industry.
But now when i recently noticed two ads of IIFCO tokiyo and Birla sun life insurance, i felt they have change their target reach way to fear and worry. like for example IIFCO signed Paresh rawal as its brand ambassador. in their TV commercial they portray a common man named albert pinto could not sleep because he had fear harm to his stuff like car. then he went to the insurance company and insured his car and become carefree, through an auto car insurance company. now he is looking younger and in picnic clothes with his family with his newly insured car.
another example is of a different product which is life insurance. and that TV commercial shows a man who is in a lot of worry and and after he buys the product he becomes tension free.
but if we look at these two ads they at some point leave negative remarks on the advertisement industry.
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